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10 steps to a customer-centric Value Proposition

The House of Marketing

It is no mystery that there is a very big shift in customer behavior and this phenomenon impacts every business in every industry. Customers are…

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Podcast:       Today, we explore the world of Marketing Automation

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Pricing During Inflation – 5 Ways to Recession-Proof Your Business

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Determining the Right Pricing Strategy for Your Business

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Pricing Strategy 101: What is Pricing Strategy and why should you look into it?

Frauke Schryers

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Creativity in pricing: 3 ways to stand out with your pricing strategy

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5 psychological mechanisms to increase the effectiveness of your pricing strategy

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Customer Collective strengthens e-commerce expertise with acquisition of Ancor’d

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“Every CMO’s New Year’s resolution is … an effective marketing team”: 3 Key elements to create dream teams

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Organize a successful user test in 5 steps

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Design Thinking and Artificial Intelligence: A match made in heaven? 

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AI & Design Thinking

What Is Validation and Why Should You Care?

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How can you recruit respondents for validation? 

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The importance of defining an OMTM in your validation process

Frauke Schryers

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10 Do’s and Don’ts When Validating Your Product or Service

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How brands can win via omnichannel search advertising

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Search Advertising is a marketing strategy

Article series websummit 2022 

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5 ways web3 will challenge the marketing landscape as you know it 

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3 marketing must-do before the end of the year

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What is branded content & how can you (not) ruin it?

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Websummit branded content Slot
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