Article series websummit 2022 

In November 2022, a team of 6 enthusiastic THoMers joined THE tech & marketing event of the year, the websummit in Lisbon. Next to exploring the sunny city and trying out a bunch of questionable but delicious foodtrucks, the team attended a variety of panel talks, keynotes and masterclasses. From Web3 to metaverse, brand purpose and sustainability, the buzzwords were flying around their ears! They’re happy to summarize the essentials & share their acquired insights with you.

Under the common theme “5 times you can challenge the status quo as a marketer”, they bring 5 short content pieces that might inspire you to look at your day to day with new, critical glasses.

Every article is inspired by content from the websummit 2022 and is enriched with the author’s own marketing expertise.

• Become more socially driven or lose the game. Learnings for businesses from Web Summit 2022
• What is branded content & how can you (not) ruin it?
• 5 ways web3 will challenge the marketing landscape as you know it