Keeping innovating, the case of the metaverse

The THOMcast
05 December 2022
You are reading:

Keeping innovating, the case of the metaverse

The THOMcast


Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let’s dive into this “innovation” topic with another buzzwordy one: the metaverse, the use case for this episode.

Key learning:

Don’t just listen. Try. Taste. Know by experience what is being talked about and form your own opinion.


Webinar “How to create value in the metaverse”

We’ve got you covered! Together with Yondr, an award-winning immersive media agency, we go deeper into the concept of metaverse and share best use cases.

Access the webinar now

Get our Value Proposition Canvas

Are you sure that you’re creating product and services that the market is asking for? Are you truly answering to customer and consumer needs?

Download now

Let’s develop your innovation track

Start your innovation project with us! Let’s chat on how we can inspire you to innovate

More info

Fast forward

What are we talking about?
01:59 – What is the “metaverse”
04:10 – The related “NFT”, “Blockchain” and “Web3” topics
05:40 – Clarifying before moving forward

What should you do about it?
08:07 – Handling a hype: the 70-20-10 framework
09:25 – Deciding on getting into the metaverse
10:22 – Some use cases
12:18 – The key remains the same: strategy, goals and customer experience
16:27 – Let’s talk sustainability, scams, no-revolution

So, concretely?
22:10 – Outside of the metaverse, what innovation and trends should look at?
23:26 – Tasting, understanding and keep your whole strategy in mind

In the studio

Follow the THOMcast

The THOMcast strives to accompany marketing afficionados to marketing managers in mastering every aspects of today and tomorrow’s ways of marketing and doing business. Discover more on Spotify!

Open Spotify

Let’s push your marketing strategy to the next level!

Switch to a higher gear with our strategic marketing consulting or interim management services.

Start your project