How ARAG applied business design thinking to shift towards a customer-centric organization

The project
mission

THoMers Eline and Cédric sat down with Mireille Urlus, CEO of ARAG, to talk about their successful collaboration over coffee. With the help of the business design thinking methodology, ARAG was able to shift towards a more customer-centric organization.

Alexandra Steel

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Alexandra Steel

Alexandra Steel Client Service Director

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