Redesign marketing teams of international pharmaceutical company and installation of global structure

Our client:

An international pharmaceutical company.

CHALLENGE

The client wanted to accelerate on its Marketing teams across 3 continents (99 FTE’s in Europe, North America & Asia-Pacific) by installing a global marketing team to gain efficiencies, create synergies and bring more channel, customer centric and data driven approach. They gave a mandate to THoM to deep dive in the Marketing structure of the marketing teams across the regions, propose a new global structure and implement  the new way of working via processes and tools.

APPROACH

1. Aspiration

Defining the TO BE vision and ambition and a capability framework.

2. Diagnostic

Understanding the AS IS situation through qualitative interviews, online survey, digital maturity. audit

3. Blueprint design

Develop blueprints for each teams with detailed job descriptions and number of FTE’s.

4. Implementation

Develop tools for implementation including mapping of processes and creation of templates.

RESULTS

New structure with installation of global Team:

  • Diagnostic of the current situation via interviews of 30+ stakeholders in the different teams, internal survey and digital maturity scan.
  • Clear alignment on the vision, ambition & KPI’s for the marketing team.
  • Overview of strategic capabilities that are needed for this ambition.
  • Blueprint of the new marketing organization including detailed org chart with roles, number of FTEs and clearly defined job descriptions.
  • Overview of main processes to be tackled (crucial areas of collaboration).

We also worked on the implementation:

  • Mapping of key processes in the global-local collaboration.
  • Development of tools and templates to support the new way-of-working.

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