Social media Audit & Strategy for different brands & local regions, for an international player in the construction sector

Our client:

A worldwide company in the construction sector with local products, brands and regions.

CHALLENGE

Their current social media strategy is decentralized, not performance driven and is not putting the customer at the center.

APPROACH

Via multiple interviews with key stakeholders we documented & structured the vision, barriers and gaps. We conducted a social media audit and translated into clear recommendations to start a strong strategy at a centralized level. We organized a number of interactive workshops to finetune & implement the plan to the local brands’ and markets’ needs.

RESULTS

  • Social Media audit on 4 levels: target audience, content, channels & performance​
  • Explanation of the role of social media in the global digital marketing plan​
  • Recommendationschannel selection & step-by-step approach for implementation ​
  • Persona & customer journey​ definition
  • Workshops with the different  brands and regional teams to co-create the content plan & digital strategy
  • Coaching sessions to upskill the local (digital) teams: how to set up paid campaigns & reporting​

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