How ID Marketing will disrupt the innovation process and boost your performance

The House of Marketing
11 November 2021

In this episode, we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.

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How ID Marketing will disrupt the innovation process and boost your performance

The House of Marketing

 

 

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At The House of Marketing we disrupted the traditional innovation process by adding a layer of integrated data marketing to the Business Design Thinking (BDT) methodology.


diamond Business Design Thinking sprint

The “double diamond” framework of Business Design Thinking

 

🚀 TIMESTAMPS

  • (00:45) Introduction of Jean-Marc and Eva
  • (01:40) Introduction of expert Eline
  • (03:02) Explanation of the Business Design Thinking Approach
  • (04:36) The steps of Business Design Thinking
  • (08:25) The introduction of behavioral data
  • (10:26) The second diamond
  • (11:20) How to validate your value proposition?
  • (12:28) The importance of iteration
  • (13:35) How ID marketing increases the success rate of your business design thinking process.
  • (15:31) What to keep in mind about Business Design Thinking

🧩 RESOURCES

🎙 OUR GUEST

With Eline Khancheh Zar, Senior Consultant at The House of Marketing and leading a Business Design Thinking (BDT) sprint.

 

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