Senior Client & Consulting Manager
Dirk Blondeel
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Dirk Blondeel

I am a creative out-of-the-box thinker, keen on innovation. I can dive into detailed analysis, whilst still considering the big picture and also combine strategic insight with a pragmatic and hands-on approach. I have the drive to make things happen while keeping my mind open. In a group, I will challenge the group to get the best out of everyone to create novel ideas and the best solution.

‘Stay young by keeping on dreaming, ​stay happy by realizing your most wanted dreams.’

— Dirk Blondeel


Key expertises
Product Marketing
Portfolio Management
Innovation Management
Segmentation & Product Positioning
Value Creation
Marketing Process Management
Marketing Project Management
Professional milestones
Senior Consulting Manager

The House of Marketing
January 2013 – Present

Initiator and Organizer of Marketing Genius

The House of Marketing
February 2010 – Present

Having kicked-off in 2010 the first Marketing Genius Contest and made it grow to the successful yearly event with many partners that it now has become. Organizing the contest from concept, over communication, website creation, participant animation up to final event.

Senior Consultant

The House of Marketing
February 2010 – December 2012

  • Innovation Management in the Energy Sector
  • Product Management in the Telecom Sector
  • Strategy Development & Trial Launch of E-Platform in the Services Sector
  • Marketing Processes Improvement in the Retail Sector
  • Marketing Processes Improvement in the Manufacturing Sector
  • Project Management Training Development in the Manufacturing Sector
  • PMO at The House of Marketing
  • Value Creation and Team Reaorganisation of a client support team in the Services Sector
  • Revamp of the Coroprate Presentation in the Telecom Sector
  • Development and Set-up from scratch of Marketing Genius Game at The House of Marketing
  • Product Swap Strategy and project management (old product phase-out and replacement by new products)
  • Trainer at StiMa Training on New Product Management
Product Line Manager

September 2009 – January 2010

Portfolio Manager

September 2008 – August 2009

Product Manager

August 2006 – August 2008

Product Manager

March 2002 – July 2006

Pre-Sales Consultant

Mobistar Corporate Solutions
September 2000 – February 2002

R&D Engineer

January 2000 – August 2000

Product Specialist

June 1999 – December 1999

Project Consultant

May 1997 – May 1999

Sub-District Manager Installation & Maintenance

February 1995 – April 1997

Educational milestones
Advanced Marketing


Industrial Management

University of Leuven
1996 – 1999

Master in Engineering Telecommunications

Group T
1990 – 1994