Digital Strategy: reach your targets thanks to your digital strategy #digitalstrategy
In this episode, Inge Van Israël , Consulting Manager at The House of Marketing joins us to explain how to set up a digital strategy and why companies should keep that in mind. She also shares with us some best practices , do’s and don’ts.
- (1:30) Introduction of Inge
- (2:02) What is Digital Strategy
- (2:45) Digital Strategy doesn’t walk alone
- (3:40) What are the company’s main questions concerning Digital Strategy
- (5:18) How does a company start digitalisation
- (6:52) KPI’s of Digital Strategy
- (8:38) Test & see what works
- (9:25) What about budget and time
- (11:35) Difference between what’s tactical and what’s strategic
- (14:25) Tips a Tricks
🎙 OUR GUEST
Inge Van Israël, Consulting Manager at The House of Marketing.
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