Podcast: Customer experience: a sustainable way to grow your business #customerexperience
17 January 2022
In this episode, Alicia Bandinelli, senior consultant at the House of Marketing, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization.
Episode 13 — THOMcast
In this episode, Alicia Bandinelli, senior consultant at the House of Marketing, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization.
🚀 TIMESTAMPS
- (1:47) Customer experience frictionless
- (3:16) What is ‘the funnel’
- (4:28) Customer experience personalization
- (6:28) Customer experience memorable
- (7:19) Why should you care about customer experience?
- (8:09) How can companies focus on customer experience?
- (10:00) Shift in mindset
- (11:08) Growth mindset and consumer experience
- (15:52) Tips on adopting the customer experience mindset
🎙 OUR GUEST
Alicia Bandinelli, senior consultant at the House of Marketing, with a spike in digital strategy and growth marketing.
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