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Iryna Nykytiuk

Iryna Nykytiuk

Consultant

I am an international marketing strategist who strives to bring sustainable change and achieve social good by solving complex business challenges. 4+ years of professional experience, 5800+ hours of business and marketing education, proficiency in five languages, and experience in Europe, Asia, and North America, equip me with communication skills to be an effective marketer in many cross-cultural environments.   What I love the most about marketing is that it can be a powerful weapon to address change and improve the world. It affects every part of our lives, from buying a coffee to deciding what lives we want to live. Thus, an in-depth understanding of marketing empowers me to have the wildest dreams, plan to implement them, and help others do the same. 

If you’re the smartest person in the room, you’re in the wrong room

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  • Key expertises

    Global Marketing Strategy , Change management ​, Digital Marketing, Project & stakeholder management, Intercultural communication​

  • Professional milestones

    Consultant

    The House of Marketing
    July 2022 – Present

    • Global campaign manager for cardiovascular market (3D printing & planning sector) 
    • Internal MIND sprint (focus on growth & work-life balance) 
    • Field consumer insights research (Kitchen appliances) 
    • Guest lecturer at NCOI on the topic of “Conversion rate optimization” 
    • CRO website analysis (bedding e-commerce brand) 
    • Agency pricing comparison (Food sector) 
    • Research on Web 3.0 & Metaverse potential and applications in medical industry & pharma (Consulting) 
    • Market scan & competitors research (Consulting) 

    Junior Consultant

    The House of Marketing
    August 2021 – June 2022

    • Medical Software, Implants, and 3D Printing sector: 
      • Global Marketing Campaign Manager for the Cardiovascular market  
      • Global Marketing Campaign Manager for the CMF market  
      • Regional marketer for DACH 
    • Internal Sustainability project at THoM  
    • Business Design and Innovation Go-to-market sprint 
    • Hackathon for sustainable mobility client 

    Guest Marketing Lecturer

    Course of Practical Lectures ‘Atom Breakthrough’ (Ukraine)
    April 2021

    Strategic Brand Auditor (MBA consulting project)

    Yoga Live (Belgium)
    September 2020 – December 2020

    Strategic Network Consultant (MBA consulting project)

    Vitus Epicuria (France)
    September  2020 – December 2020

    Digital Marketing Manager, Content Writer & Market Researcher Intern

    Xiamen Aofei Building Materials (China)
    May 2017 – July 2020

    SEO Copywriter

    Industrial Equipment Supply Sector (USA)
    April 2020

    Questionnaire Designer

    Customer Research Sector (UK)
    March 2020

    SEO Copywriter

    RealGuia (UAE)
    October 2019

    English Teacher Intern

    LeQiSi English Language School (China)
    September 2018 – January 2019

  • Educational milestones

    MBA: Strategic Marketing Management Track (Magna Cum Laude)

    KU Leuven (Belgium)
    2020- 2021

    Master in International Business (in progress), (Grade: 90.6/100)

    Chongqing University (China)
    2019- 2022

    Bachelor in Business Chinese, specialization: Economics and Trade, Certificate of Honor (Cumulative GPA 4.0/4.0)

    Xiamen University (China)
    2016- 2019

    Bachelor in Management with Honors (Cumulative GPA 3.93/4.0)

    Zhytomyr National Agroecological University (Ukraine)
    2016- 2020

  • Additional knowledge
    • Fundamentals of Digital Marketing, Google Digital Garage
    • Google Ads Search, Google
    • Waze Ads Fundamentals, Google Digital Academy
    • HSK 6 (C2 level of Mandarin Chinese)
    • GMAT (670)