HomeWhat we doPricing strategy
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Improve your margin & gain competitive advantage

We help you capture value on the market


Pricing is a vital aspect of a business’s overall strategy and a key element of the marketing plan. Making sure that you know how to determine the price at which a product or service will be offered to your customers is key. It’s also about setting and communicating the right price for the right product with a relevant approach for your customers. And let’s not forget that when it comes to pricing, you also need to keep in mind assortment. Don’t worry, we’ll walk you through it.

  • Trust the best marketers for your projects
    A closer look


    We take a closer look at your pricing strategy from an internal point of view. This means that we work closely with your managing department to have a clear view of your actual situation and the current approach. We work on a competitor’s research and build a general status and internal business’s state.

  • The power of data for a growth marketer
    More about your strategy


    With a list of available methods, we elaborate insightful research to provide clear information on your offer and the value that your customers have for you.

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    Actual key takeaways


    You need recommendations, we make sure you have them! We add options, simulators, a business model template and concrete materials for you to get started and have an effective pricing strategy that is relevant for your business, your customers and to reach your goals.

  • Our expertise in Digital Strategy and Marketing Strategy can help you with your projects.
    Set up


    We adopt a communication approach that aims at helping and training your Sales team to sell the value of your product or service.

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    Internal workshops


    We focus on how you communicate about your Pricing Strategy and organize Value Communication and Selling Value Workshops to improve the way you implement your pricing strategy for your audience.

Do you need to review your Pricing Strategy?

  • I am losing market share to my competitors.

  • My margin is shrinking.

  • I want to launch a new offer in the market.

You can choose how you want to work:

Pricing Strategy is a broad topic. If you don’t know where to start from, that’s fine: let’s work together.

You can trust us to guide you through every step of your Pricing Strategy, from the very beginning to the implementation of tangible tactics. We work pragmatic and step by step according to your goals and expectations. Usually, we start with an audit of your current situation, and provide tips on how to do your pricing, on how to solve your pain points, and give you some inspiration. We can then go deeper with research and concrete action plans, even up to implementations of these best practices to maximize your margin.

  • Consulting Offer

    A consulting audit from The House of Marketing finest experts’ in Pricing strategy.


    The preferred choice!

  • Interim Consultancy

    A consultant to guide you through every step of the implementation of your relevant Pricing Strategy.


  • Training Sessions

    A training so that your internal team is fully equipped and skilled for your Pricing tactics.

Why The House of Marketing

Building the future. Today. Together. Our team of consultants has decades of experience in innovation & customer experience and can help you with any challenge.

  • We know your customers as the back of our hand

    As marketers, we know your market and customer as no other. With 25+ years of continuous in-depth research in Belgium and the Netherlands across industries, we have hundreds of benchmarks at our fingertips.

  • We are your end to end partner from strategy to implementation

    Together with Customer Collective, we support you from start to finish.
    Whether you need external support or help from the inside, we’ve got you covered.

  • We level up your internal innovation maturity

    Having the right teams and processes is critical to a successful innovation approach. Our organisational design experts will identify what’s needed to get there. From redefining roles, responsibilities and methodologies to assessing capabilities and on-the-job coaching.

The House of Marketing gathers…


More than 200 clients


Projects per year


Client’s satisfaction rate


More than 120 experts

Meet our experts
  • Cédric Fumière

    Cédric Fumière

    Senior Manager

    • Marketing Strategy
    • Market & Business Intelligence
    • Pricing
    • Product Management
    • Market Survey
    • Campaign Management
    • Project Management
    • Coaching
    • People Management
    • Data
  • Charlotte Marin

    Charlotte Marin

    Consulting Manager

    • Marketing Strategy
    • Go-To-Market Strategy
    • Marketing Communication
    • Market Research
    • Business Planning