Article
Client Case: How Fost Plus partnered with Talent Search to find the right marketing talent
At The House of Marketing, we believe that great recruitment goes beyond filling a vacancy. It’s about shaping teams that can grow and evolve with your business. That’s exactly what we achieved together with Fost Plus, an organization known for its commitment to sustainability, innovation, and collaboration. During a reorganization of their marketing team, Fost Plus was looking for marketing professionals who could not only take on new roles but also bring fresh energy and future-oriented thinking.
Through Talent Search, our permanent recruitment service, we helped them identify and attract the right talent to strengthen their team for the long run.
In a recent conversation, Robine — Lead of Talent Search at The House of Marketing — and Laura, HR Project Manager at Fost Plus, reflected on their partnership, what made it work, and how they managed to turn recruitment into a true collaboration.
The Initial Challenge: Strengthening a marketing team in transformation
After a major reorganization within the marketing team, Fost Plus faced the challenge of recruiting several new marketing profiles to support their evolving structure and ambitions.
Finding the right mix of expertise and mindset was no easy task. That’s why they needed an external partner who could combine strategic thinking with hands-on execution, and who would thrive in a purpose-driven environment.
Laura mentioned: “We were looking for a recruitment partner we could truly trust. Someone who would take the time to understand our needs and think along with us throughout the process. Besides that, they need to understand your company culture and have the right marketing expertise.”
The Phased Approach: A familiar partnership, a structured process
Having already worked with The House of Marketing on interim and consulting projects, Fost Plus immediately thought of Talent Search when several new roles needed to be filled.
Together, we followed a phased and structured approach, applying the same process for each position: starting with an in-depth kick-off to define the ideal profile, then proactively searching, screening, and shortlisting candidates who combined the right skills and mindset.
Because of our broad network of marketing professionals, we were able to reach a wide range of profiles, which allowed us to assess both technical expertise and personal fit. This combination ensured that every recommendation went beyond what was written on a CV and reflected the culture and values of Fost Plus.
Throughout the process, communication remained close and transparent, which ensured that every step reflected Fost Plus’ values, needs, and long-term goals.
“I always appreciated the short calls throughout the recruitment process. The process and communication were always very personal, open, and efficient,” Laura stated during the interview.
The Impact of Our Partnership on the Client Side: From Challenge to Collaboration
In total, 4 permanent marketing roles were successfully filled — including the Marketing and Communications Director position. Over 100 interviews were conducted throughout the process, resulting in an average time-to-hire of around eight weeks.
Each recruitment round was approached as a true collaboration — with open communication, short feedback loops, and a shared focus on finding the right long-term fit rather than just filling a position.
Over time, this close way of working built mutual trust and created a smooth, efficient process that made every hire feel like a joint success.
When asked to describe the collaboration in three words, Laura immediately replied: “Personal, efficient, and goal-oriented.”
The Impact of Our Partnership on the Candidate Side: From First Contact to Long-Term Fit
From the candidate’s side, the experience was just as positive. Lara, one of the marketing professionals recruited through Talent Search, shared: “It felt very natural from the very first conversation. Trust is really the key word for me throughout this whole process. I truly felt like a partner in the process, with great communication upfront and consistent follow-up afterwards.”
She also emphasized how transparent and open the communication felt, and how both Fost Plus and The House of Marketing reflected the same collaborative mindset.
“It was love at first sight with both the people and the company. The role resonated with me, but even more so the culture. It really mirrored my own values.”
When asked to summarize her experience in three words, Lara answered: “Reliable, partner, and set up for success.”
Learn More about Talent Search
At Talent Search, we help companies find marketing talent that truly fits – professionals with the right skills, mindset, and cultural match to grow with your organization. Whether you’re expanding your team or reshaping your marketing structure, our marketer-led approach ensure every hire contributes to lasting success.
👉 Let’s discuss your recruitment needs
Robine Goris
Talent Search & Freelance Business Partner
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