Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Article 4 min readingAI trends in retail: the next big step or a step too far?
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Podcast 21 min listeningHow a consulting mindset drives win-win projects
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Article 3 min readingHow do you facilitate innovation?
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Article 5 min readingBlockchain, NFTs, sharing economy, secure elections – What do these have in common?
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Article 0 min reading‘Pressemitteilung – Customer Collective stärkt seine Position auf dem deutschen Markt mit Akquisition der Online-Marketing-Agentur Webworks
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Press release – Customer Collective strengthens position in German market with the arrival of online marketing agency Webworks
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Communiqué de presse – Customer Collective renforce sa position sur le marché allemand avec l’arrivée de l’agence de marketing en ligne Webworks
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Persbericht – Customer Collective versterkt zijn positie op de Duitse markt met de komst van het online marketingbureau Webworks
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Article 4 min readingWar of talent, great attrition, or the rise of “worker power”
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Podcast 16 min listeningGrowth Marketing and the Healthcare sector, let’s make it work — THOMcast E16
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Article 7 min readingDigital performance marketing vs. growth marketing; do you have to choose?
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Podcast 25 min listeningPodcast: Organizational Design: creating high performing teams with #organizationaldesign
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