Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Article 1 min readingWhat is the impact of a cookieless world on your digital strategy?
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Article 2 min readingHow to win the podcast competition for time
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Article 2 min readingThe 5 digital strategy metrics that will excite your boss
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Article 1 min readingWhat is the best way to predict your customers’ behavior?
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Article 4 min readingAI trends in retail: the next big step or a step too far?
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Podcast 21 min listeningHow a consulting mindset drives win-win projects
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Article 3 min readingHow do you facilitate innovation?
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Article 5 min readingBlockchain, NFTs, sharing economy, secure elections – What do these have in common?
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Article 0 min reading‘Pressemitteilung – Customer Collective stärkt seine Position auf dem deutschen Markt mit Akquisition der Online-Marketing-Agentur Webworks
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Press release – Customer Collective strengthens position in German market with the arrival of online marketing agency Webworks
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Article 5 min reading
Communiqué de presse – Customer Collective renforce sa position sur le marché allemand avec l’arrivée de l’agence de marketing en ligne Webworks
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Persbericht – Customer Collective versterkt zijn positie op de Duitse markt met de komst van het online marketingbureau Webworks
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