Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Article 5 min readingWhy CX is the best-kept secret in marketing
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Article 4 min readingEmbracing Remote Work: Designing Organizations for the Future
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Article 4 min readingThe person behind the position
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Article 5 min readingNavigating 2024: The 4 Trends Shaping Organizational Design this year
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Article 4 min reading6 lessons to learn from Drunk Elephant’s Brand Strategy (and avoid a branding hangover)
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Article 6 min readingAI in Marketing: Shaping Organizational Change
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Article 5 min readingThe House of Marketing expands its services with a permanent recruitment offering
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CEX 3 min reading4 tips in data analysis for customer experience
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CEX 5 min readingData for greater returns from customer journey optimization
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Article 7 min readingAssortment strategy: the quest for more sales and better margins
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Article 5 min readingCustomer lifetime value and pricing
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Article 1 min readingBrand strategy is the most vital marketing asset
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