Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Podcast 26 min listeningTHoMCast Episode 22 – Understanding Customer Experience
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CEX 3 min reading4 tips in data analysis for customer experience
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CEX 5 min readingData for greater returns from customer journey optimization
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Article 7 min readingAssortment strategy: the quest for more sales and better margins
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Article 5 min readingCustomer lifetime value and pricing
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Article 1 min readingBrand strategy is the most vital marketing asset
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Client Stories 4 min readingValue based pricing at Losberger De Boer
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Client Stories 3 min readingPan European brand positioning for IPP
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Client Stories 4 min readingHousing association Staedion formulates basic quality from customer’s perspective
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Article 10 min readingBarbie extravaganza: 5 things to learn from a master move in marketing & branding
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Client Stories 3 min readingData-driven optimisation of proposition & price for SEAT after sales
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Article 10 min reading4 easy steps to start your CX Strategy
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