Managing Director THoM
Lies Taerwe
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Lies Taerwe

I am an ambitious and energetic person with love for both people and marketing. I have a strong passion for making brands grow and win through strategic marketing thinking. I get my energy from helping and enabling people and businesses to achieve their goals. I am a strong and empathic leader, but I also love to achieve results as member of a team.  I value open communication and mutual trust as key cornerstones in business.

‘Do what you love. People with passion can change the world.’

— Steve Jobs


Key expertises
Brand Management
Digital Marketing
Direct to Consumer Marketing
Strategic Marketing
Marketing & Business Planning
Go to Market Management
Professional milestones
Managing Director THoM

The House of Marketing
March 2020 – Present

Client Service Director

The House of Marketing
December 2016 – March 2020

Senior Business Manager

The House of Marketing
September 2014 – December 2016

Brand Manager France - Benelux

Procter & Gamble
July 2013 – September 2014

Brand management of the P&G FBNL Hair Care portfolio: Head & Shoulder – Pantene – Wella – Herbal Essences – Aussie – New Wave. Leading a multi – functional team of 5 direct reports and 7 indirect reports.

Brand Manager Digital and Direct to Consumer Marketing Benelux

Procter & Gamble
January 2012 – July 2013

Strategic management of the corporate presence of the P&G brands online and in targeted mailings both commercially (E-commerce – retailer mailings – targeted couponing) and in communication (websites – social media – search advertising – I media – digital TV). 7 direct reports

Brand Operations Integration Manager Belgium

Procter & Gamble
January 2011 – January 2012

Internal consulting of strategic design of the 360° marketing mix plan of top priority P&G brand campaigns (Pampers, Oral-B, Always, Duracell, Olaz, MaxFactor). Coordination of the multi-functional marketing team.

Assistant Brand & Commercial Manager Oral-B Belgium

Procter & Gamble
September 2008 – January 2011

Product management of Oral-B both commercially (design and coordination of the promotional strategy) and in communication (design and coordination of the marketing strategy).  Launched Oral-B  toothpaste in the Belgian market.

Assistant Brand Manager Pampers Belgium

Procter & Gamble
September 2007 – September 2008

Brand Management of Pampers in the Belgian Marketing

Educational milestones
Master in Civil Engineering – Physics

Ghent University
2002 – 2007

Additional knowledge

All Marketing Experts of The House of Marketing are fluent communicators in Dutch, English, and French. They also know common computer programs and can be considered Internet-savvy.
Additional computer skills/software : Google Analytics.