Bridging the divide: Why brand and performance marketing need to stop competing
This article shows why brand and performance marketing work best together. By pairing long-term brand building with short-term results and drawing on examples from Nike, Airbnb, and Gamma, it highlights how balance and accountability drive both immediate impact and lasting value.
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Article 6 min readingOrganize a successful user test in 5 steps
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Article 5 min readingDesign Thinking and Artificial Intelligence: A match made in heaven?
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Article 4 min readingWhat Is Validation and Why Should You Care?
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Article 5 min readingHow can you recruit respondents for validation?
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Article 5 min readingThe importance of defining an OMTM in your validation process
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Article 8 min reading10 Do’s and Don’ts When Validating Your Product or Service
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Article 4 min readingHow brands can win via omnichannel search advertising
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Article 1 min readingArticle series websummit 2022
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Article 6 min reading5 ways web3 will challenge the marketing landscape as you know it
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Article 5 min reading3 marketing must-do before the end of the year
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Article 0 min readingBecome more socially driven or lose the game. Learnings for businesses from Web Summit 2022
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Podcast 27 min listeningKeeping innovating, the case of the metaverse
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